From endless data entry to messy documents and disconnected software, accounting has become more about catching up than moving forward.
And it’s clear that the existing tools aren’t working.
Most accounting software wasn’t built for everyone.
It was built for accountants.
Not for the people running the business.
Not for the operators making decisions every day.
It speaks a language only accountants understand — and that leaves everyone else guessing.
Founders open their books and feel lost.
Operators spend hours chasing numbers.
Accountants waste time fixing the same problems again and again.
60% of accounting time is still spent on data prep, not insight.
Most founders use 5–10 different tools just to understand their business.
Reports arrive weeks late — by then, it’s already too late to act.
Burnout is rising, and trust in the numbers is falling.
Why is it so hard to make accounting simple?
In a world full of APIs, AI, and automation —
why do accountants still feel trapped in spreadsheets and silos?
